Elevating Multibillion-Dollar B2B Company’s Digital Presence through Strategic Discovery and Design

Overview

As VP of Strategic Design at agencyQ, I spearheaded a transformative project for a leading multibillion-dollar manufacturing holding company operating in the retail, industrial, and construction sectors. This white-labeled client, undergoing a rebranding initiative, required a modernized digital presence that aligned with their new market-focused strategy. Facing both technical and content-related challenges, we embarked on a comprehensive journey to revamp their website and enhance user experience (UX) and user interface (UI) across multiple vertical sites.

Discovery and Design Approach

Our project approach was rooted in a comprehensive discovery and design process, meticulously tailored to fulfill the client's objectives. Our journey began with human-centered discovery sessions conducted in close collaboration with the client. These sessions yielded valuable insights that became the cornerstone of our subsequent design strategy.

Building on these insights, we crafted meticulous customer personas, each representing distinct user segments within the dynamic markets we were addressing. This persona development ensured that our design decisions aligned precisely with the users' needs and expectations.

Our commitment extended to a comprehensive assessment of the brand's accessibility, ensuring an inclusive digital experience for a diverse audience. Through iterative design sprints, we skillfully synthesized our discoveries into an innovative component-based design system. This strategic approach not only streamlined technical adjustments across subsidiary websites but also delivered a harmonized customer experience

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To further enhance user satisfaction, we conceptualized and implemented a shared navigational system that interconnected each subsidiary's digital presence. This pioneering approach not only improved navigation but also reinforced a cohesive brand identity across all platforms.

Additionally, we meticulously crafted a comprehensive style guide that served as a visual compass, ensuring consistent coherence across the multitude of platforms and websites involved in the project. This holistic discovery and design approach laid the foundation for our successful transformation of the client's digital ecosystem.

Results

Our meticulous discovery and design process bore fruit in the form of transformative outcomes. The revitalized websites acted as catalysts for the client's e-commerce evolution, significantly reducing time spent on sites, amplifying user engagement, and catapulting conversion rates to unprecedented heights.

Sustaining Excellence: The enduring impact of our work was evident as the design system and navigational framework we established continued to serve as the cornerstone of the client's digital ecosystem. This enduring partnership witnessed heightened brand engagement, optimized customer journeys, and a seamless e-commerce experience that stood the test of time.

Empowering the Audience: The project had a profound impact on a diverse range of target audiences, including construction companies, industrial entities, retail purchasers, and investors. By enhancing the user experience and digital design, we empowered these audiences to engage more effectively with the client's offerings.

Conclusion

Our transformative journey with a multibillion-dollar manufacturing holding company has yielded resounding success, exceeding all objectives. Our comprehensive discovery and design approach, rooted in human-centered sessions and nuanced persona development, set the stage for a design strategy tailored to diverse user segments in retail, industrial, and construction sectors. Brand accessibility was fortified, ensuring inclusivity.

Through innovative sprints and a component-based design system, technical adjustments streamlined and a unified customer experience achieved. Revitalized websites became catalysts for an e-commerce evolution, reducing time on sites, boosting engagement, and skyrocketing conversions. This success endures, with our design system and navigation serving as the digital bedrock, fostering brand engagement, optimizing journeys, and ensuring a timeless experience.

Empowering diverse audiences, from construction to investors, our project fulfilled its goals: enhancing the experience, executing impactful design, and reinforcing branding. This transformative journey underscores the enduring value of strategic design in navigating the ever-evolving digital landscape.