Enhancing User Experience for 1st90’s Web, Mobile Apps, and Website

Client Background

1st90 aimed to revolutionize behavior change on a large scale by offering businesses an effective platform for micro-learning and habit-building. Catering to B2B clients seeking to drive positive employee behaviors, 1st90 empowered organizations to achieve sustainable success.

Project Overview

1st90, a B2B software platform specializing in behavior change through micro-learning and habit-building, initiated a comprehensive project. The primary goal was to upgrade design, refine user interface (UI), and ensure a seamless user experience. The project unfolded in two phases: Design and UI, with a one-month timeframe. The services included brainstorming, heuristic audit, wireframing, and visual design, aimed at elevating user experience and adhering to accessibility standards.

The Challenges

While embarking on the 1st90 project, we faced several challenges:

1. Inconsistent UI: The existing platform lacked a consistent user interface across iOS, Android, and Web, leading to a fragmented user experience.

2. Outdated Screens: Key screens within the app were outdated in both appearance and functionality, requiring a comprehensive redesign.

3. Website Structure: The 1st90 website suffered from suboptimal information structuring, hindering user navigation and engagement.

Our Solutions

To overcome these challenges, we implemented the following solutions:

1. Consistent UI: In the Design Phase, we established uniform UI standards across all platforms, ensuring a seamless user experience.

2. Redesigned Screens: We meticulously redesigned key screens within the app to enhance visual appeal and functionality.

3. Website Overhaul: The website underwent a comprehensive redesign, including information restructuring and strategic visual design.

Our Approach

Design Phase

In pursuit of crafting an exceptional user experience, our approach embraced collaborative innovation. Through collaborative sessions, we actively engaged in team brainstorming and functional development, incorporating diverse perspectives into user experience improvements.

We conducted an extensive heuristic audit to assess strengths and opportunities within the existing digital landscape, guiding our subsequent actions.

Guided by a vision of user-centric design, we created functional designs and wireframes. This mission transformed concepts into tangible, user-oriented designs. Functional prototypes for up to fifteen common elements ensured seamless integration across mobile and desktop interfaces. We also drafted wireframes for up to ten pages, mapping out intuitive navigation and layout catering to diverse user needs.

We ventured into low-fidelity prototypes to capture the essence of our ideas and gather initial feedback, setting the stage for refinement based on invaluable initial insights.

UI Phase

Building upon the foundation laid during the Design Phase, we transitioned into the UI Phase with a focus on precision and finesse. High-fidelity prototypes ensured that the final design upheld consistent UI standards.

Website Redesign

The redesign of the 1st90 website involved two key aspects:

1. Information Structure: We devised a comprehensive strategy to optimize information presentation and access, creating a user-centric pathway guiding visitors through an intuitive and engaging exploration of the website’s content.

2. Visual Design: Our design team applied their expertise and industry best practices to create visually captivating and strategically aligned designs that fostered user engagement and conversion.

Results and Long-Term Partnership

Upon the project's completion, a strong foundation was laid for a lasting partnership with 1st90. The success of the project extended beyond its immediate impact. Utilizing data and user feedback, ongoing enhancements to UI and UX were seamlessly integrated, enhancing the user experience over time. This collaborative relationship yielded a series of innovative features, such as the introduction of a library component and new in-step capabilities, further amplifying the platform’s value proposition.

In just one month, the project generated significant achievements:

1. Enhanced UI: Achieved a consistent and refined user interface across platforms, providing users with a seamless and enjoyable experience across app elements and key screens.

2. Website Redesign: Successfully transformed the 1st90 website, cultivating a cohesive and captivating user journey by enhancing information structuring.

The project’s triumph marked the beginning of an enduring partnership characterized by the continuous integration and advancement of UI and UX elements. The subsequent collaboration fueled the introduction of innovative features, enriching the platform’s capabilities and fostering a dynamic digital ecosystem.

Conclusion

In conclusion, the effective collaboration and meticulous adherence to industry best practices propelled 1st90’s platform design and user interface to new heights. The revitalization extended to the company’s website, echoing 1st90’s dedication to nurturing behavior change and cultivating employee engagement. The enduring partnership’s journey of iterative improvements reinforced the platform’s responsiveness to user needs and industry benchmarks, sustaining its relevance and excellence.